Paris, France. Apple Corp. Store in French Department Store, Galeries Lafayette for I-Watch, Customers Trying Watch Products, People using new exciting technology. apple customer boutique shop assistant, Jewelry brands, Prestige consumer

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"Apple is riding the success of its iPhone before launching the iWatch in April" (The Monde.fr | • Updated 01/28/2015 at 9:01 | By Stéphane Lauer (New York, correspondent) Higher and higher. Apple has again surpassed analyst expectations by publishing Tuesday, January 27, a record quarterly net profit to 18 billion (€ 15.8 billion). The months of October, November and December are traditionally the most profitable for the group of Cupertino (California) because of shopping for the holiday season. But in 2014, Apple has gone through the roof including 74.5 million iPhones sold. "We sold 34,000 units every hour throughout the quarter," Detailed Tim Cook, CEO, during a conference call. Smartphone sales were expected to increase with the ramp-up of two new devices: the iPhone 6 and 6 Plus, with a larger screen than their predecessors. However, the 46% increase has taken everyone by surprise. The action which lost 3.5% at the close of Wall Street, has suddenly returned to the publication of results outside the session with a rebound of more than 6%. Profitability of new models   This enthusiasm is due to the substantial increase in gross margin. The group planned in October to achieve a turnover rate of 37.5 to 38.5%. The success of the iPhone 6 and 6 Plus has helped increase the margin to 39.9%. The new models are more expensive and are also more cost-effective than previous generations. The average selling price of an iPhone is now 687 dollars, 50 dollars more that a year ago, detailed Luca Maestri, Chief Financial Officer of Apple.